The impact of global digitalization trends on the transformation of business models in industrial companies

Introduction. The global and dynamic spread of trends in the digitalization of the economy and society has an increasing impact on the development of enterprises in all industries in the world, including in Russia. The impact of economic sanctions does not eliminate the need for the digital transformation of Russian business. It is especially important for the industrial sector, the largest segment of the Russian economy, to adapt to ongoing digitalization processes and new challenges. The purpose of the article is to identify modern global trends in the digital transformation of industry and the most relevant areas for the development of business models of industrial companies. Materials and Methods. The study includes a critical analysis of publications by leading Russian and foreign researchers, as well as international organizations. It is based on the results of a survey of large, medium and small enterprises representing various industries in the regions of the Russian Federation. Methods of comparative analysis, classification, differentiation, quantitative and qualitative analysis of results, empirical methods of data collection were used. The methods used made it possible to identify the goals, directions, problems and prospects of digital transformation of business models in the industry of the Russian Federation, taking into account industry and regional factors. Results. The paper studies the current global trends in the digitalization of the economy, their impact on the digital transformation of business and the development of new business models. The key interests of Russian industrial companies in the field of digitalization (goals, directions, areas for the introduction of digital technologies, achieved and expected competitive advantages), as well as the prospects for digital transformation of business models, are identified. Discussion and Conclusion. The study showed the priority of introducing new generation operational business models, as well as the importance of factors of digital maturity of enterprises and interregional partnership for their development. The results of the research presented in the article may be in demand by business leaders when developing programs and plans for digital transformation, as well as useful for the formation of a regional policy of digitalization of industry.