Influence of information flows on development of the person: historical and modern aspects

The article discusses the infl uence of informational fl ows on the development of a person on the ex-ample of three civilizations: the pre-literal, civilization of the text and media civilization. The authors raise the problem of the manipulative actions of the so-called management projects operating in the media space and negatively affecting the formation of the personality of the individual, especially the youth. The necessity of the implementation of cultural and constructive projects based on the unity of real and virtual reality is substantiated