Influence of historical memory of physical community on the formation of science image of scientists in XX century

The article reveals the main problems associated with "visual culture" and its development in the modern world. The process of development of modern culture is associated with the development of its visual component. It becomes one of the dominants within the framework of the formation of the contemporary picture of the world that artists create when they reflect the era in which he creates. The display of the artistic picture of the world is a process of visualization and it is represented in the framework of mass culture. It is peculiar to the classical model of culture and significant in the context of mass culture. "Visualization", "visual aids" within the framework of cultural studies becomes one of the most important directions in the study of modern culture, it helps to determine the essential characteristics peculiar to our time. This term has a broader understanding than it was before the twentieth century, when it was understood primarily as visual arts. The process of the general trend of visualization of culture is expressed in the cultural exchange between art and trends of modern design. Within these types of artistic art the significant changes occur. The combination of many origins is a natural process for the present time within the framework of mass culture. The manifestations of the visual component, as a specific area of mass culture, are aimed at developing the ability of perception of visual images by the modern man.