E-commerce impact on the quality of life of the largest city in the Urals region

The relevance of the study is explained by the need to assess the impact of rapidly developing processes of the economy digitalization on the quality of life to understand its positive and restrictive sides. The purpose of the work is to assess the impact of e-commerce on the quality of life of the largest city and to determine the indicators of this impact. We obtained the main results by analyzing the data of Rosstat, scientific publications, population survey, and expert interviews. The article considers the concept of quality of life as an economic category and analyzes the existing practices of its assessment in Russia. The results of the empirical study allowed determining how e-commerce affects the quality of life. The paper justified and confirmed the hypothesis that the development of e-commerce has a positive impact on the quality of life in certain spheres of life based on the obtained data. We formulate the main conclusions and give a qualitative assessment of the impact of e-commerce development on the quality of life of a city with millions of inhabitants, which may be of interest to the scientific community, government and regional management structures, as well as participants of the e-commerce market. The scientific novelty of the article lies in the identification of specific indicators that reflect the impact of e-commerce on the quality of life and the limitations of the existing list of indicators that do not allow fully assessing this impact. The empirical results of the research conducted in Yekaterinburg contribute to the expansion of the information base on the impact of e-commerce on the quality of life.