The impact of "cancel culture" on the factors of demand and supply of non-profit organizations’ market

The article provides results of quantitative and qualitative research on the factors of demand and supply that are caused by the «cancel culture» of socially oriented nonprofit organizations (NPOs) in Saint-Petersburg. The types of software and SMM that are used by NPOs are identified and structured. The NPO’s consumer profiles that use social media during new reality era are presented. The three sector of economics cooperation model via IT-platform is offered. That digital platform is an instrument for searching relations between domestic profit making and nonprofit organizations to implement a joint project of import substitution.