Influence of marketing activity on the competitiveness of the enterprise

The article is devoted to the study of theoretical and methodological approaches to the definition of marketing activities of the enterprise in the current market conditions. The author considers the main definitions of marketing and marketing activities as a key element of the strategy to improve competitiveness. Based on the literary analysis of competent sources and the study of the practical activities of KidBurg LLC, recommendations have been made for improving the company's marketing system.