Effect of moral wearing of fixed assets production for quality of production PJSC "Nizhnekamskschina"

This article is devoted to the analysis of the effect of obsolescence of equipment on the quality of manufactured products of the tire industry of the Republic of Tatarstan. The quality of products is more influenced by the introduction of innovations in production, acquisition of new equipment and modernization of the existing ones. In terms of import substitution, the growth of product competitiveness is due to the introduction of innovative technologies on a production scale. Measures for product quality management are proposed, which, to some extent, contributes to the increase of the economic potential of the tire product manufacturer.