The impact of online media and social networks on public diplomacy

This article is dedicated to studying the influence of online media and social networks on public diplomacy. The article examines the concept of "public diplomacy," its role in implementing the foreign policy agenda of the state, and the use of digital platforms as tools of "soft power." It analyzes the key advantages of social networks and the "Russia Beyond" project as an example of effective integration of online communications into public diplomacy practices.