Impact of the COVID-19 pandemic on the international fashion industry

In the article, the author provides statistical data on the impact of the COVID-19 pandemic on the fashion industry, the analysis of changes in consumer behavior in the markets of China, the United States and Europe, and the prospects for online trading in conditions and after the end of the pandemic. The study was able to identify the key strategic actions of companies to minimize the effects of the pandemic, which should be taken into account in the reconstruction and stabilization of the business. It also examines the main scenarios of how the consequences of the decisions made to prevent the spread of the virus will unfold and their impact on the fashion industry.