The article is devoted to genesis of female image in visual advertisement
Автор: Kazankova E.
Рубрика: Речевые процессы в массовой коммуникации
Статья в выпуске: 8 (63), 2006 года.
Бесплатный доступ
We guess that loaning of advertisement figures from mass culture is evident and is coursed by tight connection of advertisement, which is a part of mass communication, and cultural process in society. Using cultural studies classification of female image we account those images in advertising purposes.
Короткий адрес: https://sciup.org/147150490
IDR: 147150490
Статья обзорная
