The impact of fraudsters' appearance on consumers of financial goods and services

The article examines the impact of the attractive appearance of financial fraudsters on potential victims. As a result of the online survey "Determining the victim profile in the context of financial fraud" in May 2023 with the coverage of 1018 Russian respondents, the authors of the study concluded that the rational-anxious psychotype of the Russian consumer of goods and services in combination with financial literacy is resistant to the impact of fraudsters.