The impact of advertising on the consumer's consciousness

In this paper the authors consider such a general phenomenon as advertising, give a precise definition of advertising according to the Federal Law "On Advertising", consider its methods and functions. In the main part, V. K. Kosulya and E. S. Ryngachenko talk about hidden advertising and various manipulative methods used in the field of promotion. The method of influencing the consumer's consciousness is revealed, and the pros and cons of such means in the modern world are discussed. In the end, the authors talk about the tendency to continue the influence of advertising on the consumer's consciousness and make their practical conclusions that will be clear and useful, both to advertisers and ordinary consumers who feel that advertising "presses" on them.