The impact of media world transformation on advertisers’ behaviour

Автор: Kravezhina Lyubov

Журнал: Экономический журнал @economicarggu

Рубрика: Наука и практика

Статья в выпуске: 2 (34), 2014 года.

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The article examines the problems of media world transformation in Russia and its impact on advertisers’ behaviour, especially the growth of the internet’s importance and the reconsideration of television advertising. The changing factors of the media world coupled with advertisers’ preferences raise a need to develop a methodology of planning and placing video content on television and in the internet cooperatively.

Media planning, advertiser, integrated video planning, media consumption

Короткий адрес: https://sciup.org/14915193

IDR: 14915193

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