Influence of external and internal factors on the competitive and innovative potential of the organization

In the ar ticle inf luence of factors macro-, meso-, microlevels on innovativedevelopment of the organizations of services sector is analyzed. Inf luence ofcompetitive and innovative potential on the priority directions of innovativedevelopment of the organization is defined. The paper reveals opportunities formaintenance of high level of competitive and innovative capacity of the organizationon the basis of realization of target orientation of the organization to achievement ofits competitiveness, level of the innovativeness. Methods of assessment of competitiveand innovative potential of the organization are offered. The influence of factors onthe distribution of available resources of the organization is analyzed.