The introduction of digital technologies in the promotion of a basketball club

The work explores the introduction of digital technologies in the promotion of a professional basketball club. In particular, modern technologies are considered as an effective tool for attracting young fans to the stands as a promising fan base of the club. Digital technologies in marketing are also considered as a new step and a tool for successful communication with young fans, as an opportunity to interest them in professional sports. The study contains recommendations for improving the work of the basketball club with fans. They will help the club to reach even higher positions in promoting its brand and attracting new fans to the stands.