The introduction of a new product on the market of the engineering industry

Автор: Molchanov V.S.

Журнал: Экономика и социум @ekonomika-socium

Статья в выпуске: 2 (33), 2017 года.

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In this article, the author talks about the process of implementation and the need for a new product to the market (industry). Discusses the main categories of products (goods), characterizing it as an advanced or "know-how". The basic stages of the development of the implementation strategy of the product.

New product introduction, consumer preferences, categories, stages of implementation

Короткий адрес: https://sciup.org/140122519

IDR: 140122519

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