Inner image of organisation

Автор: Gorchakova R.R.

Журнал: Регионология @regionsar

Рубрика: Социология региона

Статья в выпуске: 2 (79), 2012 года.

Бесплатный доступ

The notion of «corporate image» is treated. Types of the image are presented; attention is paid to the inner image components. The inner image is investigated by the example of the separate organisation.

Image, types of image, cohesion coefficient, compatibility coefficient, satisfaction index

Короткий адрес: https://sciup.org/147221435

IDR: 147221435

Статья научная