The "will to virtuality" in art space: from net-art to post-net-art

For the first time ever the article discusses the concept of "will to virtuality" in the art environment. The author identifies the three main forms of its manifestations: direct creation and broadcasting of art products online -net-art; use of the Internet in the physical galleries as a way to broadcast the art works; as an inspirational ideas for post-net-art projects. The author states the creation of a conceptually new art environment of an art product, the existence modus of which is entirely determined by the intention to virtuality expressed by an artist and his/her audience.