Issues of assessing the investment attractiveness of business entities

Every business entity interested in attracting external sources to finance its development needs to have a sufficient level of investment attractiveness due to the high competition of real investment objects in the investment resources market, especially in modern conditions of limited financial resources for the economy of Kazakhstan. Therefore, an analytically determined assessment of the current level of investment attractiveness while minimizing the risks of making an erroneous decision is required for two sides of the process. The article analyzes the assessment of the investment attractiveness of a business entity.