Youth perception of spiritual, moral and patriotic content in social networks

The article analyzes the problem of perception by modern Russian youth of spiritual, moral and patriotic content distributed in social networks. The purpose of the study is to identify the features and factors influencing this process in the context of total digitalization and informatization of society. Based on the analysis of current scientific publications, the dual role of social networks is considered, which act simultaneously as an effective tool for the formation of value orientations and as a source of destructive information flows. The work presents a typology of relevant content, systematizes the factors determining its perception by a young audience, including trust in the source, the format of presentation of the material, the influence of reference groups and the level of media literacy. Particular attention is paid to the transformation of the mechanisms of internalization of patriotism and moral norms in the digital environment. The results of the study show that the effectiveness of the educational impact of content in social networks directly depends on its adaptation to the features of clip thinking, interactivity and authenticity. Conclusion on the need to develop comprehensive strategies for the creation and promotion of high-quality spiritual, moral and patriotic content, as well as raising the level of critical and digital thinking among young people.