Possibilities of adapting the strategic management of an entrepreneurial conglomerate under the influence of globalization

The purpose of the article is to develop directions of adapting the system of strategic management of an entrepreneurial conglomerate in the context of globalization and the impact of international factors. This task is solved through the complex use of a number of successive proposals aimed at eliminating redundant actions in the process of substantiating the priorities of the development of specific areas of the conglomerate. The mechanisms that form the basis for building a management system depending on the factors of globalization that affect the activities of an entrepreneurial conglomerate in the long term are identified. The most important factors that need to be taken into account when assessing the prospects of activity in the context of globalization are substantiated. A matrix of the nature of the impact effect has been developed for a comprehensive assessment of the impact of globalization on the stages of development of an entrepreneurial conglomerate. A diagram of the influence of globalization factors on the development of the strategy of an entrepreneurial conglomerate is constructed. The matrix of the source of the multiplicative effect of exposure is proposed. Recommendations on the analysis of the complex of prerequisites of the transformation of corporate culture are formed.