Opportunities and directions for the development of event marketing of the event industry on the Russian market

The relevance of this article is due to the fact that today the Russian market of event services has not yet been allocated a certain place in the country's economy, but this industry is very promising and rapidly developing. Event marketing, in turn, is directly related to and dependent on the event services market. Therefore, it is necessary to consider its trends and prospects in the context of the development of the event industry itself. This article discusses the concept and the main problems of the development of the event services market, the problems of the formation of event marketing tools and the main trends that demonstrate the development of this industry.