Possibilities provided by innovative technologies for branding the formation of modern image of Russian regions

The article deals with some problems of forming Russia’s regions modern image with the help of territorial branding technologies. The author stresses the importance of the fact that professional solution of image problems could make a significant contribution to the process of political and economic modernization. It is important to convince the regional elite that territorial branding in Russia should be modernizational one, and help the country to integrate into the global communication space by using professional public relations, advertising and achievements of modern art.