International practice of e-marketing in tourism: regional programs to promote and sell tourism products

The author illustrates the use of technology for marketing the tourist products and services by means of electronic systems. The article examines the performance values for the international e-tourism along with the status of tourism economy, trends in e-commerce development, and the ways of partnership between the administrative structures and the tourism business through the national portals with the e-sales option. Regional administrations can use the data to analyze the efficiency of tourism portals in Russia and the development of prospective policy.