Possibilities of using social networks in marketing research of the sports goods market

The relevance of the work is due to the fact that at the present stage of development of our society, the role of the Internet, and in particular social networks, has significantly increased. As we can see, the importance of Internet communications is increasing not only among ordinary users of social networks and various sites, but also in the commercial environment. For many people, this is not just an opportunity to communicate and have fun, but also a part of the job. With the growing recognition of social networks, marketers have also grown interested in these platforms as a source of target audience and an opportunity to promote their companies and brands through them. Very quickly, social media marketing has become one of the elements of the marketing mix.