Advertising opportunities in social networks and messengers

The article presents an overview of Russian messengers based on the results of 2022-2023 after the blocking of the main tools for SMM. The relevance of using Russian developments in business communications in 2022 is determined by the departure of foreign companies from the Russian market. The authors analyzed the main requirements on the part of business clients, concluded that the main request is to ensure information sovereignty. Examples of how Russian employers have rebuilt the model of conducting online business promotions are given, as well as the statistics of activity in Russian social networks are analyzed. As a result of the study, it was concluded that the Russian market as a whole has adapted to the current situation and found alternative channels of promotion.