The possibility of targeted advertising in social networks

In modern economic realities there is a tendency of rapid growth of Internet trade. Extensive networking opportunities mean changes in the way we promote and advertise. The development of services provided via the Internet makes fundamental changes in the technology of sales, in the promotion of goods to end users. At the moment, retail trade is one of the fastest growing sectors of the Russian economy. With the advent of the Internet became possible such a way of trading as trading through online stores. The ability to dispose of knowledge about the needs of the audience, its features, the study of the market and the main competitors – all this contributes to the effective promotion of the product to end users via the Internet. This article describes the main technologies of targeted advertising, proved the practical use of this tool of promotion. The main objective of targeting is to reduce the cost of advertising, as well as the creation of effective advertising campaigns by showing the target audience...