Time as social time exhibitor

The article describes the linguistic means of representation of social time on the material of time lexeme. Modern linguistics is interested in the problems of ontological status of time related vocabulary and reflection of significant time concepts in language. Research on these problems helps to review a word in the context of culture and perception. The novelty of the study is in adding of new actual material into scientific discourse. On the material of Russian national language corpus the article reviews the basic communicative, relevant, system-language and context values of lexical units which belong to active zone of language conscience. Particular attention is paid to the description of semantic development dynamics, on the basis of metonymic transposition.