Selection of marketing elements when determining strategy by car drivers
Автор: Dmitrieva T.N.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 12-1 (46), 2018 года.
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The basic techniques for fixing car dealers in the market are investigated, and individual components of the marketing mix are analyzed. A classification of possible marketing strategies for car dealers is presented.
Car dealer, marketing strategy, marketing elements, competitiveness, sales
Короткий адрес: https://sciup.org/170180746
IDR: 170180746 | DOI: 10.24411/2411-0450-2018-10233
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