Selection of a rural tourism development model in the region for rural territories sustainable development

At the present stage of development of the services market, tourism is becoming one of the most developing areas of activity, which requires constant improvement of quality, diversity of tourism offer and modernization of tourism infrastructure. In the context of scientific and technological progress, tourism, as an area that affects many different industries, serves as an important factor in the economic and socio-cultural development of rural areas. Russia occupies a minor position in the global tourism market. Despite the great tourism potential, its competitive advantage lies in the unique objects of architecture, culture, history and natural heritage, as well as in the national flavor of the country. Rural tourism can become one of the most important areas of economic development, which will contribute to the social, spiritual and economic development of Russian regions and the country as a whole. There is a necessity and need to bring domestic tourism services in line with modern world trends, to increase the competitiveness of Russian travel companies in the tourism services market. The Russian Federation has significant territorial potential and enormous opportunities for the development of large-scale tourism activities. According to the Strategy for the Development of Tourism in the Country until 2035, the main goal is the comprehensive development of the key competitive advantages of tourism in the Russian Federation, due to the presence of many points of attraction for domestic and inbound tourist flows. Due to the presence of a larger number of monuments of cultural, historical and natural heritage in Russia, there are prospects for the development of almost any type of tourism. In this situation, agricultural tourism is of particular importance as one of the most important factors in the sustainable development of rural areas and the agricultural sector.