Selection of the main destinations of a tourfirm for sale on the example of OOO "Nika Tour"

This article examines the specifics of the travel agency's choice of the main directions for sale on the example of Nika Tour.. The features of the activities of travel agencies, as well as the establishment of criteria for choosing areas for sales are considered. The analysis of the investigated enterprise has been carried out and measures have been developed to improve the efficiency of the choice of directions for sale in modern realities.