Interaction of discourses as the way to implement communicative strategies for advertising
Автор: Sabyanin N.N.
Журнал: Вестник Новосибирского государственного университета. Серия: История, филология @historyphilology
Рубрика: Дискурс СМИ
Статья в выпуске: 6 т.9, 2010 года.
Бесплатный доступ
The article considers the ways of implementing in the press communicative strategies for advertising by mixing various discourses. Examples of using every-day, professional and thematic discourses in advertising are provided.
Communicative strategy, discourse, advertising
Короткий адрес: https://sciup.org/14737332
IDR: 14737332
Статья научная
