Interaction of tradition and innovation as a process of revaluation of values (on the example of modern ornamentation of Ivanovo fabrics)

The article analyzes the significance of the axiological approach to the dynamics of tradition and innovation on the example of modern textile ornamentation of Ivanovo fabrics. The subject of modern ornamentation is poorly studied, although it embodies a wide range of cultural meanings, like in previous eras. The author analyses the problem of tradition and innovation in the context of the receiving generation’s appreciation of heritage and the shifting hierarchy of values. Innovations are “different” in relation to cultural archives that have cultural value. Their source is the space of the ordinary, extra-cultural. Novelties in ornamentation explore themes and images of mass culture, which can be interpreted as something “different”: extra-cultural, non-valuable in relation to the centuries-old ornamental traditions of Ivanovo textiles.