The relationship between entrepreneurship and journalism: the preparatory stage of the creation of a corporate publication

The article is devoted to the interaction of journalism and entrepreneurship, specifically the creation of corporate media. The authors have highlighted the importance of corporate media in business, revealed the problems of a founder-beginner of a corporate publication and outlined the ways of their solution. The object of the research is corporate media as components of successful business. The subject of the study is a set of recommendations on the selection and establishment of the enterprise, improving its status on the market of goods and services by the corporate press. The authors have come to the conclusion that corporate media might be progressive in the shaping of business but only if all the financial abilities as well as organizational and creative abilities of the creator of the enterprise are taken into account.