The relationship of quality of life and consumer behavior-for example, the population of the Kaluga region

The standard of living of the population is a controversial topic for discussion and research in the modern world, since this indicator allows you to determine the degree of satisfaction of the population of the region in question with their lives. This indicator allows you to determine not only satisfaction with material and spiritual needs. It also allows us to judge the extent to which the population is provided with all the necessary benefits, in particular, money that allows them to organize their leisure, recreation, hobbies, and the like, and this indicator has a direct impact on consumer behavior. This article will provide a detailed analysis of the standard of living and consumer behavior of the population of the Kaluga region, because the presented region is one of the highest priorities in terms of investment in the current period. The analysis will be carried out on the basis of the indicator of the welfare of the population, since it is able to reflect the financial situation of citizens.