YouTube: a promising video marketing tool for business

The relevance of the study is based on the fact that the popularity of YouTube video hosting is increasing in the world, its audience is expanding, so it attracts more attention as a channel of promotion for business. The purpose of the study in the article is to consider the forms and technologies of using YouTube video hosting as a tool of video marketing for business. YouTube offers various video marketing tools and technologies for business communication with consumers. This article discusses the brief history and concept of YouTube video hosting as a communication channel for business promotion. The main specificity of video blogs as the basis of content on YouTube is presented, the reasons for their high popularity are analyzed. In addition, the article discusses the concept of video marketing as a modern and effective way to promote video content. Clarify the main goals and ways to use video marketing to promote your business on YouTube. The author presents the main advantages and disadvantages of using video marketing on YouTube. The article describes the main tools of business promotion on YouTube, which are divided into three main types, each of which can be identified as several formats and technologies of video marketing.