Salary project as a channel for the promotion banking products

Автор: Semina L.A., Katunina V.A.

Журнал: Экономика и бизнес: теория и практика @economyandbusiness

Статья в выпуске: 12 (22), 2016 года.

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Payroll is for banks the tools to attract customers in an integrated service, companies choose not actually a salary project, and the Bank in which they are credited, to settle accounts and obtain other services. Implementation of schemes allows banks to access cheap additional resources similar to the current accounts of organizations, and most importantly, access to the company's employees with the opportunity to attract them to other types of banking services.

Commercial bank, banking products, bank cards, payroll, contract, legal entity, the card holder

Короткий адрес: https://sciup.org/170180081

IDR: 170180081

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