Health of the individual in the conditions of contemporary social-economic transformations

The article deals with the issues of health preservation of a person as the crucial factor to a qualitative growth of labor forces of the country. The health care and the whole state face the new challenges of preservation of health, prolonging of physical state of the aged, decreasing of the deviant behavior in the course of health keeping behavior formation. The main indicator of health condition and its changes is the man himself. The subjective assessment of personal health has been long underestimated. We define the behavior of the individual in respect to his health as self preservation, health preservation, and characterize it as a system of relations, perceptions and subsequent actions aimed at preserving and improving of the health status, increasing of the life expectation and creative professional activity. The studies found that the deviant behavior turned out to be a destabilized factor in the process of health preserving behavior formation. We distinguished the factors and the extent of their impact to the behavior and health. The factors were measured through the categories of the way of life, genetics, biology of a man, environment, health care, medical aid. The results of the research proved that nearly the half of the respondents consider themselves fully responsible for their health, but this responsibility is mainly declarative. It occupies only the third place after family and financial wellbeing in the hierarchy of successful values of the population. The problem of relation of the individual to his health shows that the main factor is the formation of specific needs of a man, which is expressed in estimation of the health value, and understanding its importance for essential professional activity and prolonging of creative age. When the population assess their health rather low the social institutions must provide the elaboration of socially guided health preserving strategies of the young generation behavior and increase the responsibility of the youth in respect to their health and improving of personal health. In the conclusion of the article the author reveals the essence of the formation of self preserving behavior. He also focuses on the consequences of the formation of the perceptions about the conditions of health preserving and life expectance of the individual from the point of view of the methodology of self preservation.