Green innovations in the hotel business: development of the concept of an eco-friendly hotel room

Today, new, unusual ideas are universally welcomed, as well as original innovative solutions aimed at preserving the environment and increasing the level of environmental responsibility of enterprises through the introduction of environmental technologies. Taking into account the peculiarities of the modern market, effective management of placement facilities is possible due to the development, implementation and updating of strategic and innovative aspects of the development of quality indicators of products or services, taking into account the relevance of the global environmental problem. Purpose/tasks. To develop a multi-functional author’s concept of an eco-friendly hotel room and a 3D model of the object based on a comprehensive assessment of the functioning of environmental innovations in the regional market of hotel services on the example of Vladivostok. To achieve this goal, it is necessary to analyze the level of use of environmental technologies in regional placement enterprises on the example of Vladivostok, to justify the need and significance of project development. Results. The scientific novelty is the multifunctional concept of an eco-friendly product for hotel business enterprises. The practical result is the systematization of data on the introduction of environmental technologies in regional hotels in Vladivostok and a three-dimensional model of an eco-friendly room developed on the basis of a survey of guests of the accommodation enterprises for implementation in 3* hotels as a tool for promoting the environmental policy of accommodation facilities.