Green management and digitization: key factors of the company’s competitiveness and financial strategy

This scientific article examines the main trends in economics and management, which are based on the implementation of new ideas of digitalization in the sphere of production, trade, social and financial spheres. To conduct the study, methods of analysis, synthesis, comparison, generalization of theoretical information and aspects in the area under study were used. Based on the results of this study, a systematization of modern tools and technologies of financial management in the context of digital transformation was carried out.