Genre features of advertising in Tver printed periodicals
Автор: Smelova M.V.
Журнал: Вестник Тверского государственного университета. Серия: Филология @philology-tversu
Рубрика: Журналистика и реклама
Статья в выпуске: 5, 2010 года.
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Regional printed media are considered from the point of view of their advertising features. The focus is made on formation of genre and convergence of genres belonging to journalism and advertising.
Printed advertising genres, regional advertising, genre formation, genre convergence
Короткий адрес: https://sciup.org/146120749
IDR: 146120749
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