Importance of marketing activity in public organizations
Автор: Kostina S.A.
Журнал: Международный журнал гуманитарных и естественных наук @intjournal
Рубрика: Экономика и управление
Статья в выпуске: 1-5 (1), 2016 года.
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In this article, the author suggested the concept of public marketing, consider its specific features, objectives, approaches and methods that are used in public marketing in Russia and abroad.
State marketing, the efficiency of public services, social needs, social marketing, nonprofit marketing
Короткий адрес: https://sciup.org/170184135
IDR: 170184135
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