The meaning of Russian traditional ornamental motives for the development of modern graphic design

The article reviews possibility of using Russian ethno-cultural traceries, including the traditional ornament, in modern graphic design. The correct techniques of traditional ornament and font are analyzed in this article, as well as the necessary of connection creative and scientific approach to get a quality design product. The history of ornament and its importance to world art culture is summarized here. The article criticizes superficial and dismissive approach in ethnic ornamental traceries in design engineering. Here you can see design experience, where the using of Russian ethno-cultural traceries is not only permissible but necessary. The successful example of using the Russian ornament is described in details. The main attention is focused on the possibility of using the archaic ornamental traceries in modern graphic design to get a high-quality product. At the conclusion the article tells about quality design product, which can be created by using ethnic traceries based on a scientific approach and caring for the national cultural traditions.