The importance of public relations in the system of state and municipal administration: the socio-philosophical aspect

The article considers the importance of using public relations technology in the system of state and municipal government. It is shown that public activity and initiative directly depend on the attitude to the authorities and its individual institutions formed by PR-structures. The author found that the competent positioning of ideas of state authorities, popularization of decisions made through the use of various PR-instruments allows to form a sense of own importance for the state administration apparatus and the country as a whole in citizens. The key role in the communication process, where the main participants are officials and the population, is played by public relations units functioning in the system of government authorities, because it is their activity to organize information interaction makes it possible to establish a harmonious relationship with the electorate.