The significanse of the turn of the XVIII-XIX centuries in the A.V. Mikhailov's theory

The definition of key cultural changes at the turn of the XVIII-XIX centuries which resulted in «moral-rhetorical system» collapse is the milestone of conducted research. On the one hand, «interiorization», which is the central scientist's category, describes inner cultural elaboration. Also reconsideration of the «history» concept and emerge of the alternative way of cognition through «vision» are the three elements which reveals in the best way the end of «rhetorical» era. On the other hand, aesthetic and cultural similarity of the turn of XVIII-XIX centuries and «pre-rhetorical» antiquity defines continuity of the European civilization development. In conjunction these change processes shall explain the reason this historical «minute» becoming focal in A.V. Mikhailov's studies.