A holistic approach of relationship marketing in launching luxury new products
Автор: Xojikulov B.E.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Основной раздел
Статья в выпуске: 6-1 (85), 2021 года.
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On the basis of increased complexity of the exchange mechanism, at the beginning of the third millennium the contemporary marketing suffers some physiognomic changes. Holistic orientation of the contemporary marketing is imposed by the new dimensions the organization ought to take into account in its attempt to meet the costumer’s needs. Marketing of luxury products constitutes a favorable environment for applying relationship marketing in particular, and requires, in general, a holistic approach.
Relationship marketing, holistic marketing, luxury marketing, residential complex, research on perception of luxury
Короткий адрес: https://sciup.org/140259528
IDR: 140259528
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