Adapting traditional companies to artificial intelligence–based innovations

The article examines how companies with well-established business models can successfully integrate artificial intelligence technologies and gain competitive advantages. The relevance of the topic is substantiated through an analysis of external environmental shifts and internal organizational factors that shape digital transformation. The research employs a multistage data collection design that includes surveys, interviews, and corporate document analysis. Findings highlight the need for a comprehensive overhaul of management systems and corporate culture to overcome technological, organizational, and cultural barriers. The most influential success factors are the leadership stance of top management, investment in workforce skill development, and decision-making flexibility. The final conclusions emphasize the practical value of a systemic digital transformation approach and outline directions for future research. The recommendations can help managers minimize risks and fully leverage the potential of innovative technologies.