Accentuation in the structure of communicative demonstrativeness

Accentuation plays the leading role in the organization of communicative demonstrativeness, highlighting and transmitting meaningful information about the speaker. The purpose of the study is to identify and describe the properties and means for actualizing accentuation. The interdisciplinary approach and the method of psycholinguistic analysis of the communicants’ utterances were used. The study shows that the accentuation used to highlight a significant message is realized by the combination of emphasis and performance. Performance is defined as a procedural act of its author that takes place according to their own scenario with the involvement of the addressee using an audio-visual perception channel that enhances the psychological impact on the addressee. The study identified the following linguistic means of performance actualization: nonverbal iconic signs, impressive appearance of the speaker, speech manipulation strategies, the speech paradox technique, hyperbolic tropes, antithesis, amplifying particles, demonstration of positive and negative feelings by prosodic means, and repeated use of the pronoun “I”. The paper also describes the property of emphasis to focus the addressee’s attention on the characteristics of the speaker’s personality in order to receive recognition, sympathy, praise or support. The means of expressing emphasis include lexical repetition, tropes, emotional adverbs, deformed phraseological units, discursive words (lexical means), pausing, chanted speech, and high timbre of voice (prosodic means). The obtained results can be used for study courses on semiotics and psycholinguistics.