Axiological components of a media text in the paradigm of the national system of values

The article is devoted to the substantiation of the relevance of the axiological approach in journalism. The author has undertaken an analysis of the history of the scientific coverage of the approach since the moment of its inception. The main purpose of this publication is an attempt of defining the basic components of a media text in the paradigm of the national value system in the aspect of influencing the sociocultural situation.