Actualization and visualization of historical and cultural heritage as a form of self-presentation of the urban community (on the example of the public practices of Novosibirsk)

Visualization of cultural and historical heritage in the modern world practices shape the powerful resource for the development of cities. The cities became the unique valuables, regardless of their age. Large cities in Russia demonstrate various models of actualization of the cultural heritage. In the youngest megalopolis of the country, Novosibirsk, these processes are uniquely. It becomes topical issue to make the image of the city due to the development of strategic planning. Visualization of the city historical and cultural space becomes the social demand. The administrative and public activities in this direction have past and present character at the same time. The city is trying to find its own «face», referring to the subjects of its own history, biographies and photo-archives. In the process of visualization the human creative capital updated. The slogan of one of the last city's exhibitions, «We are the city», came in General use. Graphics, photo-and video-description, addressed to the urban community, are indicate its maturity. Visualization is document the transformation of the city from the «habitats» to the socio-cultural community of the citizens.